FOSSIL GENERATION 5
With a huge update in features, the Generation 5 adds a tech packed addition to the Fossil smartwatch family. Increased battery life, speaker integration and 2X the storage.
The commercial spot ran across all of Fossil's social channels, advertising spaces and in-store media displays.
Result: Increased brand awareness through 5 million + social views, coming in as Fossil's 2nd most viewed advertisement to date